The adult industry's focus on wellness and self-determination has taken a significant step forward with the launch of the podcast "Come Undone" by certified sex coach and clinical sexologist Georgia Rose. The event, which took place at the Champagne Bar at Kettner's Soho in London on April 28, 2026, brought together over 60 representatives from media, PR, influencer marketing, and the sexual wellness industry to discuss topics such as sexuality, healing, and self-determination.
What Happened
The launch event for "Come Undone" was a significant moment in the adult industry's focus on wellness and self-determination. The podcast, which explores rebuilding sexual intimacy after illness and loss, features Georgia Rose sharing her personal and professional perspective on sexuality following significant life experiences. As part of the event, pjur, a leading manufacturer of intimate lubricants and pleasure products, was present with selected products as part of the on-site experience.
The activation aimed to place the products specifically into the hands of relevant opinion leaders, journalists, and creators in the UK market, while further strengthening brand awareness. Curated goodie bags were put together for the guests, containing pjur Woman Lust and pjur Woman Nude. This reflects pjur's approach to the market by actively showing up at relevant, high-profile events and making sure it's part of the discussions that matter.
Background and Context
The adult industry has been shifting its focus towards wellness and self-determination in recent years. With the rise of sex-positive movements and a growing emphasis on consent and communication, companies like pjur are recognizing the importance of being part of these conversations. The launch event for "Come Undone" was an opportunity for pjur to connect with its target audience and be part of the conversation in a meaningful way.
Georgia Rose's podcast is rooted in her own experience as a cancer survivor, and explores rebuilding sexual intimacy after illness and loss. This personal perspective brings a unique voice to the conversation around sexuality, emotional recovery, and self-determination. The podcast aims to create space for open and informed conversations around these topics.
Why it Matters to the Industry
The launch of "Come Undone" and pjur's involvement in the event highlights the importance of being part of the conversation around wellness and self-determination in the adult industry. As companies like pjur continue to prioritize these values, they are recognizing the need to be part of the discussions that matter.
This shift towards wellness and self-determination is not only a response to changing consumer attitudes but also a recognition of the importance of prioritizing mental and emotional well-being in the adult industry. By being part of events like the launch of "Come Undone", companies can connect with their target audience, build brand awareness, and contribute to the conversation around these important topics.
What Comes Next
The success of the launch event for "Come Undone" and pjur's involvement in it sets a precedent for future collaborations between companies like pjur and industry leaders. As the adult industry continues to shift its focus towards wellness and self-determination, we can expect to see more events and initiatives that prioritize these values.
pjur's approach to the market by actively showing up at relevant, high-profile events and making sure it's part of the discussions that matter is a key factor in its success. By being present at events like the launch of "Come Undone", companies can build brand awareness, connect with their target audience, and contribute to the conversation around important topics.
Key Facts
- The podcast "Come Undone" was launched on April 28, 2026, at the Champagne Bar at Kettner's Soho in London.
- pjur was present with selected products as part of the on-site experience and provided curated goodie bags for guests containing pjur Woman Lust and pjur Woman Nude.
- The event brought together over 60 representatives from media, PR, influencer marketing, and the sexual wellness industry.
- Georgia Rose's podcast explores rebuilding sexual intimacy after illness and loss, featuring her personal and professional perspective on sexuality following significant life experiences.
- pjur's approach to the market by actively showing up at relevant, high-profile events and making sure it's part of the discussions that matter is a key factor in its success.
