Meta, the parent company of Facebook and Instagram, has announced plans to expand its use of user data to personalize feeds and AI responses across its platforms. Beginning in July, users may start seeing content related to their online activities, such as games played or purchases made on other websites, in their Reels feed. This move is part of Meta's efforts to improve the user experience by serving them more relevant content.
What Happened
In a blog post, Meta explained that it will use data shared by other businesses to personalize feeds and AI responses across Facebook and Instagram. The company stated that it already uses off-platform activity, such as likes, views, and follows, to tailor the content users see. However, with this new update, Meta will also consider data from other sources, including games played or purchases made on other websites.
For example, if a user buys a tent online recently, they might start seeing camping-related videos in their Reels feed. The company emphasized that it is not collecting any new data as part of this update but rather using information already shared by businesses to improve the user experience.
Background and Context
META's use of user data has been a topic of controversy in recent years, with many critics arguing that the company collects too much personal information from its users. In 2025, Meta announced plans to start using AI interactions to personalize ads and content recommendations across its platforms.
The company stated that it would begin notifying users about this update on October 7 via notifications and emails, saying "Learn how Meta will use your info in new ways to personalize your experiences." The new initiative went into effect later that year on December 16, with no way for users to opt out.
Why It Matters to the Industry
This development has significant implications for the adult industry, which relies heavily on social media platforms like Facebook and Instagram for promotion and advertising. The use of AI interactions to personalize ads and content recommendations could lead to more targeted and effective marketing efforts, but it also raises concerns about data privacy and user consent.
As Meta continues to expand its use of user data, adult industry operators must be aware of the potential risks and benefits associated with this trend. By understanding how Meta uses user data and what implications this has for their own businesses, they can make informed decisions about their marketing strategies and ensure compliance with relevant regulations.
What Comes Next
In response to growing concerns about data privacy, Meta is combining the options that control its access to off-platform data. To prevent Meta from using data shared by other businesses to personalize ads, users will need to turn off the "Activity from other businesses" setting.
This move highlights the importance of user consent and transparency in the use of personal data. As Meta continues to expand its use of AI interactions and user data, it is essential that adult industry operators prioritize data privacy and user consent in their marketing efforts.
Key Facts
- META will use data shared by other businesses to personalize feeds and AI responses across Facebook and Instagram.
- The company stated that it is not collecting any new data as part of this update but rather using information already shared by businesses.
- Users may start seeing content related to their online activities, such as games played or purchases made on other websites, in their Reels feed.
- META will begin notifying users about this update on July 1 via notifications and emails.
- The company is combining the options that control its access to off-platform data to prioritize user consent and transparency.
