Wicked Sensual Care has surpassed $75,000 in donations to LGBTQ+ and social justice organizations since launching its simply® Aqua Special Edition initiative in 2021. The brand's year-round giving commitment has supported a wide range of organizations, including the Marsha P. Johnson Institute, The Trevor Project, Trans Lifeline, SAGE, GLAAD, Immigration Equality, and many more.

What Happened

Wicked Sensual Care has been making significant strides in its commitment to supporting LGBTQ+ communities through its simply® Aqua Special Edition initiative. The program, launched in 2021, has grown into a year-round giving commitment, with the brand donating every month to organizations that support queer, trans, Black, immigrant, reproductive justice, and community care efforts.

The milestone of surpassing $75,000 in donations comes as Wicked Sensual Care enters Pride Month 2026. For this month, the brand will continue its support by donating a portion of proceeds from its entire simply® collection to the Marsha P. Johnson Institute and Invisible Histories Project.

Netbilling

Background and Context

The simply® Aqua Special Edition initiative was launched in 2021 as a way for Wicked Sensual Care to show its support for LGBTQ+ organizations dedicated to raising awareness and offering aid to those in need. The brand's commitment to inclusivity is reflected not only in its product development but also in its community impact.

The simply® line features clean ingredients, including olive leaf extract, and is 100% vegan, cruelty-free, and paraben-free. This focus on natural ingredients and sustainability aligns with the brand's values of inclusivity and social responsibility.

Why it Matters to the Industry

The commitment to supporting LGBTQ+ communities by Wicked Sensual Care sets a precedent for other adult industry brands to follow suit. As Pride Month comes to an end, the brand's dedication to year-round giving highlights the importance of inclusivity and social responsibility in the industry.

Moreover, the simply® Aqua Special Edition initiative demonstrates how companies can use their platforms to make a positive impact on society. By donating a portion of proceeds from its entire collection, Wicked Sensual Care is showing that even small actions can add up to make a significant difference.

What Comes Next

As Wicked Sensual Care continues its support for LGBTQ+ communities, it will be interesting to see how other brands in the industry respond. Will we see more companies launching initiatives similar to simply® Aqua Special Edition? How can adult industry brands use their platforms to make a positive impact on society?

One thing is certain: Wicked Sensual Care's commitment to supporting LGBTQ+ communities has set a new standard for the industry. As we move forward, it will be essential to continue this conversation and explore ways in which adult industry brands can make a meaningful difference.

Key Facts

  • Wicked Sensual Care has surpassed $75,000 in donations to LGBTQ+ and social justice organizations since launching its simply® Aqua Special Edition initiative in 2021.
  • The brand's year-round giving commitment supports a wide range of organizations, including the Marsha P. Johnson Institute, The Trevor Project, Trans Lifeline, SAGE, GLAAD, Immigration Equality, and many more.
  • The simply® Aqua Special Edition initiative was launched in 2021 as a way for Wicked Sensual Care to show its support for LGBTQ+ organizations dedicated to raising awareness and offering aid to those in need.
  • The brand's commitment to inclusivity is reflected not only in its product development but also in its community impact.
  • Wicked Sensual Care will continue its support by donating a portion of proceeds from its entire simply® collection to the Marsha P. Johnson Institute and Invisible Histories Project for Pride Month 2026.