A new platform called In the Weights has emerged, offering a unique take on vanity searching by leveraging artificial intelligence (AI) models to measure an individual's presence and influence within these complex systems.
What Happened
In the Weights is the brainchild of Thomas Dimson and Joey Flynn, two individuals who previously worked at OpenAI after their design startup Global Illumination was acquired by the company. According to TechCrunch, they created In the Weights as a way to "get the creative juices flowing again" after leaving OpenAI.
The platform queries various AI models, including Grok, Gemini, multiple versions of GPT, Claude, and Llama, with a question similar to "Who is
Background and Context
The concept of vanity searching has evolved significantly over the years. Traditionally, individuals would enter their own name into a search engine like Google or Bing to monitor their online reputation and see what public information was available. However, as AI becomes the primary interface for information retrieval, the nature of this search is changing.
Dimson explained in an email to TechCrunch that he was thinking about how "Google vanity searches are the wrong objective in 2026 as more traffic moves to LLMs" and about the fact that "so many lives are encoded somehow in a bunch of floating point numbers inside the AI brain." This suggests that In the Weights is attempting to shift the focus from surface-level web indexing to analyzing an individual's footprint within AI-related structures.
Why it Matters
The emergence of In the Weights marks a significant evolution in the practice of vanity searching. By leveraging AI models, this platform offers a more nuanced and complex understanding of an individual's presence online. This could have implications for various industries, including digital identity tracking and personal branding.
For adult-industry platforms and operators, In the Weights may raise interesting questions about how to measure and manage their performers' online presence. As AI models become increasingly sophisticated, it will be essential to understand how they process and represent individual identities within these complex systems.
What Comes Next
Dimson plans to dig deeper into why different models in the same series return different results, which models are biased toward different types of people, and which people "should have a Wikipedia article but don't." This suggests that In the Weights is still in its early stages, and further development and refinement are necessary.
The reception to In the Weights has been overwhelming, with many users finding it both intriguing and jealousy-inducing. As the platform continues to evolve, it will be interesting to see how it addresses these issues and what implications this may have for various industries, including the adult industry.
Key Facts
- In the Weights is a new platform that leverages AI models to measure an individual's presence and influence within these complex systems.
- The platform queries various AI models, including Grok, Gemini, multiple versions of GPT, Claude, and Llama.
- It assigns a strength score to quantify an individual's presence or influence within the framework of AI models.
- Dimson plans to dig deeper into why different models return different results and which people "should have a Wikipedia article but don't."
- The platform has received overwhelming reception, with many users finding it both intriguing and jealousy-inducing.
In conclusion, In the Weights represents a significant evolution in the practice of vanity searching. By leveraging AI models, this platform offers a more nuanced and complex understanding of an individual's presence online. As the adult industry continues to navigate the complexities of digital identity tracking and personal branding, In the Weights is certainly worth keeping an eye on.
